Veganuary 2025. You’ve heard of people going vegan, but have you ever heard of veganuary, which takes place every january? It has become a staple across europe, so how will brands drive veganuary 2025 sales to new heights?
Veganuary has not only shown the possibility and ease of adopting an alternative lifestyle but it has sparked a remarkable shift in consumer perceptions. The growing popularity of veganuary has made it a key event in the retail calendar, something we call the ‘veganuary effect.’ most major food brands, restaurants and.
